Speaking at APPG on Art, Craft and Design in Education

Yesterday I appeared before the All Party Parliamentary Group (APPG) on Art, Craft & Design in Education. The session was entitled Creativity is a marketable skill’.

My main points were that creativity is a marketable skill and needs to be treated as such in the curriculum, and that a creative education needs to be treated as an instrument of industrial and social policy. It’s essential that we make the argument that creativity is a marketable skill because it leads to newness.

We need to tell headteachers, teachers, children and parents that creative education is not only huge fun and personally enriching: it teaches them the immensely practical and sought-after skill of how to be innovative.

This is important both in terms of art’s intrinsic worth, but much generally because of the central contribution creativity – innovation – makes to life chances and economic impact.

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