2012 brand guidelines
How to use the London 2012 brands and inspire.
The London 2012 brand:
Everyone’s brand, beyond London and sport
Using the brand:
Brand protection information / Frequently asked questions
The page includes a link to Marketing Statutory Rights, a pdf document that provides further details on London 2012 brand protection in the UK, in particular a flowchart enabling to answer the question “are we infringing the London Olympic Games and Paralympic Games Act 2006?”, page 20.
Be awarded the Inspire mark, part of London 2012’s brand family.
See how to apply in our page “Get involved”.
- Inspire mark brand guidelines for those who have been given the award: www.london2012.com/documents/brand-guidelines/inspire-mark-guidelines.pdf
Inspire Programme video:
Stories of people who were awarded the Inspire mark