.jpg)
2012 brand guidelines
How to use the London 2012 brands and inspire.
The London 2012 brand:
Everyone’s brand, beyond London and sport
www.london2012.com/about-us/our-brand/index.php
Using the brand:
Brand protection information / Frequently asked questions
www.london2012.com/about-us/our-brand/using-the-brand.php
The page includes a link to Marketing Statutory Rights, a pdf document that provides further details on London 2012 brand protection in the UK, in particular a flowchart enabling to answer the question “are we infringing the London Olympic Games and Paralympic Games Act 2006?”, page 20.
Inspire Programme:
Be awarded the Inspire mark, part of London 2012’s brand family.
See how to apply in our page “Get involved”.
- www.london2012.com/about-us/our-brand/inspire-programme.php
- Inspire mark brand guidelines for those who have been given the award: www.london2012.com/documents/brand-guidelines/inspire-mark-guidelines.pdf
Inspire Programme video:
Stories of people who were awarded the Inspire mark