By Etty Flynn, MA Graphic Communication Design, CSM
“The charity puts their work at the forefront of their imagery, highlighting solutions, not problems.”
Image credit: WaterAid/Joey Lawrence
British singer-songwriter Ed Sheeran has been a powerhouse of mainstream music since breaking into the industry with “The A Team” in 2011, securing him Brit Awards for British Break through Act and Best British Male Solo Artist, just a year after the single’s release. He has since sold more than 26 million albums and 100 million singles worldwide. Last year, however, Sheeran received a notably less glamorous accolade; a Rusty Radiator Award, for fronting the “most offensive” charity video appeal of 2017. The video, shot for Comic Relief, features the singer’s visit to a desolate shoreside in Liberia, where the celebrity befriends three local children and offers to pay for their temporary stay in a hotel after having discovered that the boys were sleeping in abandoned canoes.