By Holly Campbell, MA Media, Communications and Critical Practice, LCC
Students from across all the three schools at London College of Communication and beyond, across the broader University Colleges. Guests were invited to a free discussion group event in the new Graduate School space to share thoughts on contemporary feminism. Hosted and led by MA Media, Communications and Critical Practice postgraduate Holly Charlotte Campbell, the agenda focused on the intersection of feminism today and popular culture.
Over centuries feminism’s presence in popular culture has been contested. That continues in the academy today as feminism has appeared to shoot into the mainstream. Some argue that this emergence is a cause for celebration. Where, amidst ‘feminist’ emblazoned t-shirts, women-led storylines and plus-size advertising campaigns, conversations of empowerment, consent and equal pay are sparked. That line of argument suggests that the representations of feminism and feminist tropes through popular cultural mediums, have evoked a critical awareness amongst mass consumers which contributes towards the fundamental goals of the movement – giving rise to explicit feminist action such as #MeToo, the Women’s Marches and the anti-Trump protests.