One of the reasons we’re reviewing all our content before we migrate it to the new site is that our current website is bloated. Due to the amount of content, all of our users are finding it hard to get to the content they need and carry out the tasks they want to do. Putting it into context, the top 200 pages account for approximately 54% of all website traffic.
Content reviews have started and are being completed by the digital content team, college web teams, and the WSI Digital Content Manager.
The review process
There are two stages to the content review process.
What is stage 1?
The first stage was an initial sweep of content that has given us a high level overview of the current state of content. We’ve given every website page a RAG status based on the following key metrics:
- page views
- bounce rates
- readability of content
- misspelling on page
- broken links on page
- the date the page was last edited
This data informs the conversations with content owners, champions and editors.
What is stage 2?
Stage 2 involves a presentation of findings from stage 1 as well as an in-depth look at the activity on each page over 12 months including clicks on buttons, clicks on email addresses and video plays. Written content will be edited so it is easier to read on-screen. We are aiming for Plain English scores on the Flesch-Kincaid Reading Ease scale where possible.
The digital content team, college web teams and digital content manager are working with content owners, champions and editors to review, edit and, in some cases, create content.
As the content is reviewed it will be migrated to the new website – pages with key services and high traffic will be prioritised.