By Rob Maslin
Director of We All Design
Course Tutor for Innovation and Service Design for Designers and Innovation and Design Thinking for Businesses, Entrepreneurs and Nonprofit
Good design puts people at the centre of solutions. Good design is able to answer unspoken problems that the users themselves may not be aware of or able to articulate. But often that is only possible if designers are able to position themselves to explore solutions or approaches that businesses themselves don’t know they need before they set the brief. The unspoken and unknown needs of the client precede the user.