Sophie Hallett, who is studying Postgraduate Certificate Design for Visual Communication at London College of Communication has created a publication to assist customers at London department store Selfridges.
Sophie talks about her work:
“For my Professional Contexts brief I was interested in working with information design using fashion content. Working in luxury fashion retail, I wanted to apply my knowledge of this customer base to my project. I decided to produce a publication to introduce the upcoming season to VIP customers at Selfridges department store, entitled AW13.