Celebrating the Brutalist Architectural movement through type, Hahyun Joo an LCC Short Course student originally from South Korea created a digital typeface celebrating the movement which brought us the Trellick Tower, the Barbican Estate and the National Theatre.
Inspired by a modular typeface, Hahyun created typographic forms using a limited number of shapes or modules – a method used throughout graphic design and architecture. Creating a typeface based upon Le Corbusier’s modular units that served as the basis of his famous design, the Unité d’habitation — which later became the initial inspiration of the Brutalist style.
Brutalism thrived throughout the 1950s till the mid-70s, remains controversial yet inspiring today in its raw concrete style. Experimenting with the relationships formed between colours and shapes in a series of brutalists architectural creations Hahyun found within an image from ‘Finding Brutalism in Britain’ by Simon Phipps, which included constructing a building’s exterior with bright colours and geometric variants.
Over the five-day Digital Typography short course it covers various typographic styles from the 20th century when the ‘Swiss style’ emerged, to the modern day. Giving an opportunity to re-learn the fundamentals including; structures of typography, grid systems and visual hierarchy. Helping to refresh Hahyun’s knowledge, enabling her to apply these principles when creating new variations. Hahyun, keen to continue to learn – enrolled with LCC to go ‘back to basics’ with typography an integral part of developing her design work.
We caught up with Hahyun to find out more about her journey and why she chose London/Britain’s brutalist architecture as the inspiration behind her latest digital typeface…