MA Advertising graduates Min-hyung Choi and Valentin Guiod have received wide support for their recent ‘Living is Winning’ advertising campaign – challenging the perception of refugees in the media.
The ‘Living is Winning’ campaign, which launched in September, was created on behalf of La Cimade, an independent humanitarian organisation which protects refugees’ rights. Consisting of a series of posters, 3 films and a campaign website, the campaign has been praised by the French media, social network users and industry professionals. Valentin Guiod worked with Josiane Paris on the project, and Min-Hyung Choi with Adam & Eve London.
Course Leader for LCC’s MA Advertising course Dr Cui Su told us: “They worked with an award-winning photojournalist using real news images and did everything off their own back, from start to finish. This included not just making the advert, but also press releases and social media – which is quite rare for a creative team. They are speaking to Olympic athletes for possible collaborations. This is really inspiring work.”
We got hold of Min-hyung and Valentin for a catch up on their campaign and post-grad life…