Superdigits, Elephant and Castle

LCC graduate designers recently worked with Southwark Council to design an intervention that would encourage local people to use the Santander Cycle Hire bikes and docking station on Harper Road, Elephant and Castle.

The docking station was underused compared to others in the area and Southwark Council turned to LCC to design an innovative way to encourage local people to use the bikes.

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

Graduates from PGCert/PGDip Design for Visual Communication courses, Fiona Board, Fiona Gather-Stammel and Yael Tur-Shalom conducted research into the barriers to usage of the docking station. They focused their designs on demonstrating numerically how quick cycling can be to destinations which local people usually drove to or took public transport.

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

The designers illustrated this with Superdigits – large colourful numbers that surround the Santander Cycle Hire docking station. The numbers are now in place and can be found at the corner of Harper Road and New Kent Road.

The Superdigits were fabricated at London South Bank University’s Digital Architecture Robotics Laboratory. The project was funded by the Eco-Innovation Initiative of the European Union.

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

Superdigits, Elephant and Castle

To find out more about working with LCC students and graduates contact Matt Guy, Business and Innovation Partnerships Manager, 07752 668 770.