We asked Tom Jeffery, who made the commercial with coursemates Csaba Kondor and Daniel Kershaw, to tell us more about the shoot.
“It came about via a friend of mine who does the interiors for Urban Outfitters stores. He had a video opportunity to shoot his sister [24-year-old artist Ruby Heart] doing a graffiti piece in the Oxford Street store.
“I asked if I could do it with some friends, and after getting it signed off with the Creative Director, I arranged for my course group to film it.
“It neatly fitted in at a time when we had some kit for a short film for a BA (Hons) Film Practice sound project. We actually got a taxi from shooting the first scene straight to the store at midnight and didn’t leave till around 4am. So all in all it was around a 13-hour shooting day!”
Watch the video //