Sennep described how their interactive installation ‘Dandelion’ found success at the V&A and Wired’s NextFest. Copyright Sennep.

LCC’s Dean of the School of Design, Professor Lawrence Zeegen, has launched a brand new series of informal guest presentations and conversations for the College’s postgraduate community and Friends of the School of Design.

‘Design Dialogues 20/20/20’ are an opportunity to meet and learn about UAL Chairs, Visiting Professors, Visiting Fellows and industry practitioners, learning more about their approach to design practice, design thinking and design research.

Taking place 4.30-5.30pm on selected Thursdays, the events follow a 20/20/20 format with a 20-minute guest presentation, a 20-minute Q&A session and 20 minutes networking.

The inaugural Dialogue took¬† place on Thursday 20 March and featured Matt Rice and Hege Aaby of interactive design studio Sennep. Matt and Hege told attendees about their ‘Philosophy of Trying Stuff’, describing how small personal projects have led to huge exposure for the studio and frequently a level of success that they could not have predicted.

Watch the Sennep presentation //


Sennep’s iPad game OLO began life as an HTML5 coding experiment in studio downtime. Copyright Sennep.


The commercial success of Sennep’s personal projects has secured them more client work, like this app for McKinsey & Company. Copyright Sennep.

Future Design Dialogues //

  • 24 July – TBC

Further details and RSVP information will be released nearer the time.

Read about LCC’s School of Design

Visit the Sennep website