GMD grad leads trainer transformations

 

OVER 78 days, London College of Communication Graphic and Media Design graduate Paul Jenkins is curating an online exhibition of trainer-inspired creations.

He challenged 78 designers around the world to reinterpret the classic running shoe, and the results are displayed at www.nike78.co.uk

The work is diverse and inspiring: a runner eaten by a mythical creature, a marathon cake, a homage to racing pigeons, a footprint typeface, deep-fried sportswear, and a gift for a homeless man.

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