GONE are the days when being visible on a bike meant dressing in a traffic policeman’s anorak.
Today’s pedal-pushers can choose second-year BA (Hons) Graphic Product Innovation student Joanna Niemiro’s “Penny” range.
The rosette-like badges were awarded a £500 prize by TFL in their “Sorry-I-Didn’t-See-You” competition, and can be attached to helmets, lapels or the bike frame itself.
They are made chiefly out of felt and fluorescent textiles.
“We had just finished a project as part of the course which was to encourage girls between the ages of 15 and 18 to cycle in London, so this competition came at just the right time.
“Although my designs weren’t quite what TFL had in mind when they opened the competition, they so liked my work that they have given me money to make an initial stock to sell on the TFL website,” Joanna said.
Joanna is spending this summer in New York, where she is working for jewellery designer FSH. While completing this internship, she will expand the “Penny” range to include different colour combinations and sizes of accessory.