Leading LCC students come of age with D&AD Baby Pencils Awards

Students for the London College of Communication (LCC) have scooped an impressive seven individual accolades at the 2012 Student D&AD Awards aka Baby Pencils.

The annual awards, which require participating students to tackle real world briefs to help bridge the gap between college and life as a creative graduate, are one of the most significant and widely recognised benchmarks of emerging creative talent in the UK and worldwide.

Following their announcement on Tuesday 24 April, students from LCC secured five ‘Best of Year’ awards, giving recipients an invitation to key events in the future plus the right to use the D&AD Student Award Best of Year kitemark, and two category winning ‘Yellow Pencil’ nominations. They are:

Hwasoo Shim and Jay Yeo, Yellow Pencil nomination – Branding, BA Graphic and Media Design /Diploma in Professional Studies

Linda Halaszova, Yellow Pencil nomination – Environmental Design, FdA Graphic and Spatial Communication

Alexia Moriaux, Best of Year – Environmental Design, FdA Interior Design

Jessica Dale, Best of Year – Environmental Design, FdA Interior Design

Danny Kwong, Best of Year – Graphic Design, BA Graphic and Media Design

Anita Leung, Best of Year – Moving Image, BA Graphic and Media Design /Diploma in Professional Studies

Karoline Andersen, Best of Year – Social Design, FdA Design for Graphic Communication

The D&AD awards have a strong focus on employability within the creative sector and reinforce the benefits of applying by claiming that 76% of graduating Awards winners secure a job offer or placement within three months of leaving University. Furthermore, all those nominated who are in their final year or have already graduated are invited to interview for a place at The D&AD Graduate Academy.

The Student Yellow Pencil winners will be revealed at an exclusive event in London, as part of New Blood, on Tuesday 26 June.

For more information about this year’s D&AD Student Awards, visit – http://www.dandad.org/awards/student/2012/

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