London College of Communication (LCC) MA Publishing graduate Paula Merlo has been busy helping launch celebrity gossip magazine ‘Glamour’ in Brazil.

Paula, who graduated in 2011, has been assigned editor of the magazine’s ‘Do’s and Don’ts’ feature as well as working on features about sex, relationships, health and careers.

Speaking of her time at LCC, Paula enthuses:

“Studying an MA in Publishing at LCC has played an essential part in getting me to where I am today. The MA helped me to mature my ideas and understand the scope of cross-media, multi-platform publishing, social media and online content; all of which we debated at length in class.”

Paula made the most of her time studying in London, interning at beauty brand ‘Eyeko’ and Luxure Magazine. She also contributed regularly to Vogue Brazil as their London correspondent, where she had worked previously for five years.

Paula’s time at LCC culminated with the production of ‘Yuppie’, a magazine she worked on with fellow students as a major MA practice project, of which she says:

“Producing Yuppie really helped me to get the attention of editors when seeking job interviews in London. Potential employers saw how well crafted Yuppie was, with real and relevant content, and immediately responded to it. I still receive emails from people who want to contribute to the magazine and website!”

Glamour Brazil officially launch in April 2012, immediately receiving a circulation of over 200,000 copies.

Look out for Paula as the Glamour Brazil team let their hair down after a busy day in the office: