James Coltman a student on the BA Graphic and Media Design course at London College of Communication (LCC) has teamed up with three students from Kingston University to open a new design studio and gallery based in an old butcher’s shop in London’s Portobello.

The new studio (pictured above) is called Butcher’s Hook and aims to establish a personal approach with its clients while championing creativity in the local area.

The studio have vowed to spend 10 per cent of their time working on local community projects and to this end plan to operate a ‘walk-in studio’ once a week, where anyone can walk in with any sized brief. “We would like to become a design studio for people. All shapes and sizes of different people,” they say.

In order to introduce themselves to the local community, Butcher’s Hook set up a digital display in the shop window using an old Nintendo Wii remote, custom made Infa-Red yellow pencils, a wireless doorbell, a printer and a few extra ingredients. Take a look at the video below to see it in action.

“We had a great weekend, where over 150 people got involved, through their own choice… and every single one went home to find our business cards printed on the back of their own masterpiece.”

As well as launching their studio, Butcher’s Hook have entered the project into the D&AD Student Awards in response to the brief ‘Make Your Mark‘.

Find out more about Butcher’s Hook via their website www.butchershook.co.uk and follow them on Twitter @ButchersHook104