Tony Pritchard, Design for Visual Communication course director at the London College of Communication (LCC), has presented a paper at Cyprus University of Technology’s 1st International Conference on Semiotics and Visual Communication.

The conference aimed to explore the broad subject of semiotics in a wide sense, and bring together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. The opportunity arose from Tony being a member of Academic.edu (the Facebook for Academics).

Tony’s paper related his course workshops on visual grammar, typography and information design to the conference theme of semiotics. He highlighted the importance of students understanding the practical aspects of the subject allied to a theoretical underpinning.

He comments: “The most interesting thing I learnt from the conference was that major corporations are using logo recognition software to track what people are saying or doing with their brand and my most surprising observation was the number of academics who did not visualise their presentations, preferring to speed read through their paper.”

See more of Tony’s work on his blog.