5th BFI Future Film Branding by Samuel Mensah-Bonsu taken at Brick Lane

5th BFI Future Film Branding by Samuel Mensah-Bonsu: Photograph taken at Brick Lane

Artwork by London College of Communication (LCC) graphic design student Samuel Mensah-Bonsu has been selected to publicise the British Film Institute’s (BFI’s) 5th Future Film Festival taking place from 18 –19 February 2012 at BFI Southbank.

Displayed both digitally and in print, the photographic designs are the result of a student project led by LCC BA Graphic and Media Design tutor Sian Cook and BFI designer Piccia Neri. Eight students from the College’s BA Graphic & Media Design course were invited to develop a new brand and identity for the festival before pitching their ideas to the BFI marketing team.

Samuel, a second year on LCC’s BA Graphic & Media Design course, says: “My inspiration for the idea came from old Sci-Fi movies from the 1950s & 60s where characters would get disintegrated or be teleported somewhere and be left as just a pile of clothes.  I wanted to make a concept that reflected that never-ending magical effect that film has. Working at the BFI was a massive honour. It’s given me an insight of the real creative world and how important it is to make a good idea stay good from beginning to end.”

5th BFI Future Film Branding by Samuel Mensah-Bonsu: Photograph taken at Taken at Admiralty Arch (Trafalgar Sq.)

All eight students will exhibit their designs and work-in-progress in the BFI Project Space Gallery throughout the festival. Students exhibiting are: Daniel Montgomery, Anisha Swali, Margarida Barbosa Fernandes, Samuel Mensah-Bonsu, Pedro Coitinho, Caitlyn Hernandez, Blaise Daldin and Lauren Messervy.

Aimed at 15 – 25 year olds, the BFI Future Film Festival is a weekend of film workshops, industry Q&As, screenings and a chance to network. Tickets are £5 for a one day pass for 15-18 year olds and £10 for a one day pass for 19-25 year olds.

Stay up to date with Samuel’s work on Twitter and take a look at his Tumblr