Holly Attrill, a third year on the BA Creative Advertising Strategy course at London College of Communication, has gained great success in global student advertising competitions the One Club (winning Silver), Steve Henry and Young Glory (winning a Bronze). Students are requested to post their briefs and come up with ideas for ad campaigns. The brief can be conceptual, print, TV, ambient as long as it is a creative solution to the problem. Attrill is now working on new submissions for One Club and YCN.
Attrill says: “When working on these briefs, the course taught me to look at things from a wider perspective. We are incredibly fortunate to have multiple industry figures in the College to talk to us and give workshop ideas for briefs. This is also great for networking because that is crucial within the advertising business. The course really helps you think creatively and explore ideas in great depth; my complete method of thinking has been developed over the last three years.”
For anyone starting a creative course like Advertising, Holly’s advice would be to make the most of being in London. “There is so much inspirational material to be found even within a square mile of Elephant and Castle. Secondly always ask questions and talk to everyone, you can only gain from starting a conversation.”
Holly’s expanding portfolio can be found at cargocollective.com/hollyattrill