At the end of March, ten students from LCC’s MDes Innovation and Creativity in Industry course were invited to an intense workshop at the Ordnance Survey Head Office in Southampton for the ‘GeoVation Camp: How can we improve transport in Britain?’
Supporting a shortlist of twenty selected innovators from 155 ideas submitted online, the MDes students used their visualization, storyboarding, service mapping and blueprint techniques and general service design knowledge to turn the innovators’ ideas into prototypes that could be critiqued and pitched to a panel of transport experts.
Twelve ideas were selected at the end of the weekend with a further round in April where six finalists were awarded a slice of the £150,000 seed funding for their transport ideas; three winning teams had worked extremely closely with the MDes students.
The benefits of working with innovators predominantly from the IT industry sector enabled the MDes students to demonstrate the value of design in translating invisible technology into tangible transport services. As a result of the weekend a number of students have continued working with the companies or offered internships.
Read more on the Ordnance Survey blog