Hwasoo Shim is a BA Graphic and Media Design – Design for Advertising student currently undertaking her Diploma in Professional Studies. He is very interested in international television branding and is currently interning at Red Bee Media, the global media branding design agency based in BBC Broadcast Centre at White City. Red Bee Media work with a variety of clients all over the world.

Hwasoo Shim commented:

“Some of the briefs we are given by TV channel and broadcasting companies in UK and overseas are unrelated to BBC design projects. Those briefs are classified into two big branches; rebranding current brand identity (or corporate identity) and new brand identity for new born TV channels. It’s interesting to be utilising so many different media which embrace print, campaign, digital and motion media.

Most of projects Red Bee undertake are media driven briefs that are co-produced by other agencies as well. At Red Bee Media, it is not only creative teams that are working on the brief, but also planners, marketing folk and user experience teams, collaborating with our creative team. My mentors ask me to attend all types of important meetings and presentations at the BBC and Red Bee Media. This has given me a real insight into how business and professional practice works.

There have been so many good opportunities to get involved, such as a BBC One Natural History campaign, a BBC Sport 6 Nations rugby campaign and a BBC Books campaign. These campaigns will be very helpful to me when I go back LCC to continue my final year in Design for Advertising.

The atmosphere here is very welcoming and alive. It might be because creatives here are dealing with motion graphics, videos and audio, which are live all the time. I am very pleased to have worked in Red Bee Media, this experience has definitely given me a vast insight into how the TV graphic design industry works.”