BA Graphic and Media Design – Design for Typo/graphics student Caroline Claisse was recently selected for a part-time internship at the Museum of Modern Art in New York. The internship, which ran from September to December 2010, formed a valuable part of her Diploma in Professional Studies and four-year degree course at LCC.
Having now completed her placement, Caroline reflects on her time spent at MoMA:
“I have worked three/four days a week in the Creative Retail Department under the direction of Brian Bergeron, Assistant Creative Director. I have been working with inspiring people from creative and marketing departments and I now understand how designers collaborate with curators and artists to organize exhibitions from the first content to final visual communication and public exhibition.”
During her internship, Caroline also had the opportunity to attend curator talks and lectures given by professionals, including one by graphic designer and artist Paula Scher, who visited MoMA to discuss museum branding and identity.
Such experiences allowed Caroline to understand more about the notion of museum corporate identity and how the MoMA identity is utilised for exhibitions and products as well as the MoMA Design stores and Museum website.
Overall, Caroline found it to be a very positive and exciting opportunity which gave her the chance to learn about many different aspects of creative retail. She comments:
“The remit of the Retail staff team encompasses advertising, promotions, graphic design, production and publicity as well as visual merchandising. Working with them has given me the opportunity to explore various different scales of project from packaging to advertising to signage for the Design stores located in NYC and Tokyo. It has been an unforgettable and very fulfilling experience which has inspired me a lot for my return to BA Graphic and Media Design – Typo/graphics in October 2011.”