London College of Communication launches guest speaker series ‘Design Dialogues 20/20/20′

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Sennep described how their interactive installation ‘Dandelion’ found success at the V&A and Wired’s NextFest. Copyright Sennep.

LCC’s Dean of the School of Design, Professor Lawrence Zeegen, has launched a brand new series of informal guest presentations and conversations for the College’s postgraduate community and Friends of the School of Design.

‘Design Dialogues 20/20/20′ are an opportunity to meet and learn about UAL Chairs, Visiting Professors, Visiting Fellows and industry practitioners, learning more about their approach to design practice, design thinking and design research.

Taking place 4.30-5.30pm on selected Thursdays, the events follow a 20/20/20 format with a 20-minute guest presentation, a 20-minute Q&A session and 20 minutes networking.

The inaugural Dialogue took  place on Thursday 20 March and featured Matt Rice and Hege Aaby of interactive design studio Sennep. Matt and Hege told attendees about their ‘Philosophy of Trying Stuff’, describing how small personal projects have led to huge exposure for the studio and frequently a level of success that they could not have predicted.

Watch the Sennep presentation //

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Sennep’s iPad game OLO began life as an HTML5 coding experiment in studio downtime. Copyright Sennep.

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The commercial success of Sennep’s personal projects has secured them more client work, like this app for McKinsey & Company. Copyright Sennep.

Future Design Dialogues //

  • 24 July – TBC

Further details and RSVP information will be released nearer the time.

Read about LCC’s School of Design

Visit the Sennep website

LCC and ArtsTemps join forces to pilot technical internship for LCC student

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Intern Sophie Chatellier at work in the College. Copyright Lewis Bush.

UAL’s temp employment service ArtsTemps, part of Student Enterprise and Employability at UAL, has joined forces with London College of Communication Technical Resources to create a unique student opportunity.

A 12-week technical internship open to LCC students and graduates is being piloted, as both the ArtsTemps and Technical Resources teams saw the benefit of offering a paid internship to a student or graduate keen to gain knowledge in the technical areas of the College.

ArtsTemps recognises the positive impact that on-campus work experience has on UAL students and graduates, offering working opportunities which help to develop employability skills and prepare students for careers in industry and the creative and cultural sector.

The two departments are both part-funding the intern’s salary to ensure that it is above the London Living Wage. The hope is that this pilot will be rolled out to offer more internships in the future.

The position proved very popular with students and graduates of LCC. Twenty-six applications were received within three days of the role being advertised, and a panel selected BA (Hons) Graphic and Media Design (2013) graduate Sophie Chatellier as the successful candidate.

Sophie has been placed in the Print and Finish department with Tony Yard and Scott House and is working two days a week supporting the area and learning essential industry skills.

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Copyright Lewis Bush

Read about BA (Hons) Graphic and Media Design

Visit the ArtsTemps website

Exhibition // MA Graphic Design alumnus explores Croydon’s past in ‘Ghost Town’

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‘Ghost Town: The Hauntology of Croydon’ is curated by LCC alumnus Rob Mowbray

Opening on Saturday 5 April in London is an exhibition inspired by architectural ‘ghosts’ in the London Borough of Croydon and curated by MA Graphic Design alumnus Rob Mowbray.

‘Ghost Town: The Hauntology of Croydon’ celebrates the extraordinary post-war building programme that transformed the town. Croydon was so heavily redeveloped between 1956 and 1972 that for nearly 20 years, virtually nothing else happened. As a result, the concrete office blocks which dominate the area’s skyline also act as eerie memorials to a bygone age.

Much of the work on display at Croydon School of Art’s Parfitt Gallery was produced by Rob himself during his postgraduate research project, with other contributions including a triptych from LCC’s BA (Hons) Graphic and Media Design Course Leader Craig Burston.

The centrepiece of the exhibition is ‘The Sir James Marshall Psychogeographic Memorial: The Hauntological Convergence of Urban Planning, Free Enterprise and Ghosts… in Croydon’, in which Rob attempts to visualise the philosophical concept of hauntology by using Croydon as a case study.

Also on display are works including ‘Craterform’, a deconstruction of a newspaper Rob produced as part of a photographic architectural study, and ‘Looking Up’, taken from a psychogeographic study of Croydon’s high rise buildings using the 1970s picture postcard aesthetic.

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‘The Sir James Marshall Psychogeographic Memorial: The Hauntological Convergence of Urban Planning, Free Enterprise and Ghosts… in Croydon’

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‘Craterform’

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‘Looking Up’

Ghost Town: The Hauntology of Croydon
Saturday 5 April – Friday 2 May
Parfitt Gallery
Croydon School of Art
College Road
Croydon
CR9 1DX

Read about MA Graphic Design

Read our 2013 PG Shows preview of Rob’s work

Video // Jeremy Deller introduced by Scott King now online

The talk given by Turner Prize-winning artist Jeremy Deller at London College of Communication on Thursday 13 March is now available to watch online.

Jeremy was introduced by UAL Chair, designer and artist Scott King, with whom he has often collaborated. The talk began here at LCC, as Jeremy recalled a course in printing techniques that he took here during the early 1990s, before spanning key moments in an artistic career focused around history, society and pop culture.

The artist spoke about his inspiration in producing 1997′s ‘Acid Brass’, in which a brass band performed acid house tracks in an exploration of folk culture, media hysteria and civil unrest. He described how the success of the work liberated him from “making things”, noting that “the public are much more open-minded than you might think”.

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Jeremy Deller talks to UAL staff and students

Jeremy went on to talk about his interest in the Miners’ Strike and his recreation of ‘The Battle of Orgreave’ (2001) – “a highly contested moment in British history” – featuring those connected with the original clash alongside members of historical re-enactment societies. He showed the 1973 photograph of flamboyant wrestler Adrian Street and his Welsh miner father which first interested him in Street as a subject.

The talk also covered ‘Folk Archive’ (2000-5), some of Jeremy’s work with prolific banner maker Ed Hall, and his rejected proposal for Trafalgar Square’s fourth plinth – a piece of wreckage from the Iraq conflict which will soon by displayed in the reopened Imperial War Museum.

He closed with a look at the explicitly UK-focused room he curated at the 2013 Venice Biennale, and a project juxtaposing photographs from David Bowie’s fantastical Ziggy Stardust tour with images of real contemporary news events. The evening ended with a Q&A session featuring questions to Jeremy about his career from audience members and Scott King himself.

A huge thank you from LCC to Jeremy and Scott for an insightful, engaging and wide-ranging evening.

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UAL Chair Scott King chairs a Q&A session with Jeremy Deller

Read more about UAL Chair Scott King

Visit Jeremy Deller’s website

Exhibition // LensCulture Exposure Awards celebrate best international photography

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David Favrod, 1st Prize portfolio category, from the series ‘Hakiri’

A selection of the world’s finest photography goes on display at London College of Communication (LCC) from 1 – 5 April, as part of the LensCulture Exposure Awards 2014.

LensCulture, is an online platform and community committed to discovering and promoting the most exciting photography from its global network.

The exhibition, which includes 70 photos from the 25 finalists represents some of the best in contemporary global photography by photographers living in 20 countries around the world.

The incredibly diverse and inspiring winning entries were selected by nine international jurors from over 10,000 photographs submitted by photographers in 62 countries.

The competition, which was open to all genres of photography, also includes LCC alumni Maria Gruzdeva (MA Photography 2011) and Ciril Jazbec (MA Photojournalism and Documentary Photography, 2011) in the list of finalists.

Yijun Liao, 2nd Prize Portfolio Category. from the series "Experimental Relationship"

Yijun Liao, 2nd Prize Portfolio Category, from the series “Experimental Relationship”

Richard Tuschman, 3rd PrizePortfolio Category, from the series "Hopper Meditations"

Richard Tuschman, 3rd Prize Portfolio Category, from the series “Hopper Meditations”

LensCulture Exposure Awards 2014
Tuesday 1 – Saturday 5 April
Upper Street Gallery, London College of Communication, SE1 6SB

more info: www.lensculture.com/2013-lensculture-exposure-award-winners

Review // Edelman’s Jackie Cooper delivers PR Guest Lecture

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Jackie Cooper visited LCC to speak to students about her career in PR

London College of Communication opened its doors to students and the PR industry for its final PR Guest Lecture earlier this month. Jackie Cooper, Global Chair of Creative Strategy at Edelman PR, the largest PR agency on the planet, delivered a fascinating lecture on the importance of creativity. BA (Hons) Public Relations student Aaron Shardey reports.

Jackie began her career working in a small office managing a doll’s-eye switchboard. Having such a small role with important duties enabled her to understand the importance of communication, thus giving her the foundations to develop her career to the point she has reached today.

Small agencies are not always the best employers but Jackie stressed that they are extremely important for PR practitioners as you get ‘thrown in the deep end’ with laborious tasks and often boring clients. It is with these ‘boring clients’ that you earn your stripes, as they require you to be creative and think outside the box rather than doing the obvious thing.

Communication is vital in Public Relations; you literally need to tell everyone everything 100 times in order for them to listen. Repetition is important, interesting repetition is crucial, and when creating interesting repetition you need to go against the flow and understand that there is nothing wrong with getting yourself noticed by thinking outside the box. Creativity is becoming an increasingly important aspect of a PR professional’s work because of how much information is out there and how much competition there is between brands and their competitors.

Founder of Jackie Cooper PR, Jackie began realising the differences between freelancing and working with an agency. The main thing was the importance of creativity in PR, and she stated that to be creative you need:

  • Simplicity
  • Reversal
  • Bravery
  • Human Truth
  • Authenticity
  • Cultural Relevance

Having these qualities enables an individual to achieve their maximum potential. Jackie Cooper PR began expanding on a massive scale, their client numbers were constantly on the up and it was here when Edelman made their move. Working with Edelman, Cooper began understanding more about fans and stated fans. Influencers are key to brand but it is fans who are responsible for building and breaking brands – therefore reminding fans why they love the brand is important. However, if this backfires and fans begin to break your brand and you find yourself in a crisis, you need to go to the advocates of the crisis, the supporters, and more importantly find those who started the message.

Jackie Cooper has an amazing CV, working with clients ranging from Mary-Kate and Ashley Olsen, who she was responsible for bringing to the UK, and the latest Xbox, launched in Leicester Square. She has learnt that working with global agencies makes for a fascinating career as you are able to watch rapid changes in technology, watch your brands grow and reach out to the masses.

Finally, we were given some important advice:

  • Content! Know about your content – anything that you can put on a platform and share. It is engaging people that is the key.
  • Transparency is vital – protect your clients and protect your clients’ competitors.
  • Chop the PR fudge cake. The media is like a cake and the traditional way is to look at each slice, but we now have to not only look at the slices but the layers, the different angles and the layout.
  • Think of the media first rather than your story.
  • We need to remember that in today’s society, people are the most effective communication channel. Lots of micro will make the mass.

And if you ever find yourself in the waiting room for an interview at Edelman, remember:

  1. Be prepared.
  2. Focus on showing your understanding of PR today and tomorrow.
  3. Show that you have the ability to translate complicated information across a variety of industries.
  4. Be yourself!

Words by student Aaron Shardey.

Read about BA (Hons) Public Relations

Read about MA Public Relations

Graphic Design // LCC graduate designs branding for London Live launch

Yoni Alter, London Live, Gherkin

The launch of London’s newest TV channel, London Live, is set to be a colourful one, thanks to the brilliant and bold branding from LCC MA Graphic Design graduate Yoni Alter.

Israeli-born Yoni, has produced a series of bright, colorful idents depicting iconic London landmarks which have been animated by ad agency Kemistry and will be used as intros to news coverage and shows on the channel.

Yoni Alter’s debut London show is at the Kemistry Gallery from 27 March – 3 May 2014. There you can see his London Live graphics and more work inspired by urban landscapes and architecture.

Yoni Alter, London Live, Boxpark

Yoni Alter, London Live, waterfront

Yoni Alter, London Live, Wemberley

Exhibition info: kemistrygallery.co.uk/yoni-alter

Yoni Alter: yoniishappy.com

London Live: londonlive.co.uk

LCC MA Graphic Design: www.arts.ac.uk/lcc/courses/postgraduate/ma-graphic-design

PR students take on role of Mayor of London in virtual Transport for London press conference

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An artists impression of how Elephant and Castle roundabout might look under real plans from Transport for London.

Students on London College of Communication’s (LCC) BA (Hons) Public Relations (PR) course took on the role of Mayor of London and formed virtual agencies to deliver a series of press conferences to BA (Hons) Journalism students as part of their first-year PR Professionalism Unit.

The PR teams delivered a press conference on the Mayor of London’s solution to the high rate of cycle-related deaths in the capital. The students prepared a speech, presentation and press release on the new policy and dealt with questions from the assembled journalism students.

The journalism students then wrote up news stories for different media, including print and online, based on the press conference material.

Mayor of London Instagram

Left to Right: Moderator from Pure Events agency (Israel Delgado), Mayor of London (Tate Kearns) and TfL representative (Brittany Jerry)

Several of the virtual agencies created their own visual identities and business cards and one generated a presence on Twitter, Instagram and Facebook, where they accumulated over 500 likes in 24 hours.

The BA Journalism students provided their own peer-assessment for the PR students on the press conference using criteria which included the logistics, grasp of news values, relevance of the presentation and overall quality of the event.

“This was a great project with a combination of pressure, realism and fun,” said Hayden Scott, a BA Public Relations student who played the role of Mayor of London.  “All the students loved the exercise The experience of laying on an event with guidance from the tutors at LCC and talking to the press in a realistic setting was really useful.”

Have your say…

Transport for London’s very real plans for the transformation of Elephant and Castle roundabout will be on show at LCC this week,  in an exhibition where you will have an opportunity to view detailed maps of the scheme and speak to its designers.

The exhibition will take place at:

Typo Cafe, London College of Communication

Tuesday 25 March 16:00 – 20:00

Saturday 29 March 11:30 – 15:30

You can let TFL know your views by taking part in an online survey.

LCC’s Valerie Mace shares research into spatial experience at Royal College of Art

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Valerie Mace speaks to Royal College of Art students about her research

London College of Communication’s Valerie Mace, Joint Course Leader on BA (Hons) Spatial Design, was invited earlier this month to speak at the Royal College of Art about her research interests in spatial experience. This was Valerie’s second visit to students at the RCA following a successful talk in 2013.

Valerie introduced students to environmental perceptions in three stages: the scale of perceptions, background knowledge, and tools and methodologies. Although the RCA does not offer courses on spatial design or architecture, many of its students work on projects that introduce a level of interaction between people and space.

Entitled ‘Spatial experience: an insight into environmental perceptions’, the lecture proposed that life itself is a performance and considered the notion of space not simply as a physical entity but as an event. The proposal went on to discuss identity, cultural ideologies, communication and environmental perceptions, including examples of projects designed to develop awareness of spatial experiences.

Watch the talk in full:

Visit Valerie Mace’s research blog.

Read about BA (Hons) Spatial Design

LCC Publishing students present to IPC Media panel

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MA Publishing student Cristiana Rodrigues outlines her ideas to the panel. Copyright Terry Beasley.

Earlier this month, London College of Communication and the UK’s largest magazine publishers, IPC Media, teamed up to host an innovative event where BA (Hons) Magazine Publishing and MA Publishing students presented major project ideas to a panel of experts. Report by BA (Hons) Journalism students Corie Schwabenland and Diana Tleuliyeva.

The collaboration took place at IPC’s magazine and digital media HQ at the Blue Fin Building, giving students a real-life context in which to receive feedback and insights about their research around a changing industry. Students, mostly in their BA final year, presented their themes, questions and methods about magazine-related topics or media ideas.

Blue Fin Building rooms

The Blue Fin Building. Copyright Lucy Fisher.

“Obviously it’s helpful to students to have expert speakers come and talk about the field, but it’s also helpful for us to meet people who might be coming and working for us in the next four years,” said Jane Boswell, Director of Corporate Responsibility at IPC.

Organising the event with Jane, LCC Senior Lecturer Simon Das commented: “It was surprisingly easy to set up with IPC,” pointing out the Time Warner-owned company’s “helpfulness”, despite, as Simon explained, “the increasingly busy schedule that magazine media people, such as editors, face.”

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Now magazine’s Sally Eyden chats to organiser Simon Das. Copyright Terry Beasley.

IPC representatives on the day included former NME editor (now IPC special projects supremo) Steve Sutherland, Editor-in-Chief of Now Sally Eyden, Group Creative Director Brett Lewis, and Editor of What Digital Camera Nigel Atherton, as well as IPC’s training and development team, Carole Capon and Matthew Wilkinson. Panellists commented on student work throughout two sessions – morning and afternoon – occasionally challenging projects and creating dialogue about the industry as a whole. One consistent theme was attention to the commercial realities of magazine journalism, content and media in the digital era.

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Panellists Nigel Atherton, Sally Eyden and Matthew Wilkinson (l-r). Copyright Terry Beasley.

“It was nice to have someone from the industry to tell you what they’re thinking,” said student Daniela Perez, there to present her project interests around long-format journalism. “It’s interesting to get thoughts on whether the problem you see happening is really a problem.”

Another student, MA Publishing candidate Cristiana Rodrigues, received strong commendation from the panel for her presentation on ‘evergreen content’. Her idea for “storytelling in many hands” caught the attention of panellist Sally Eyden, who commented: “This is what IPC is looking at and experimenting with right now.”

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MA Publishing student Cristiana Rodrigues. Copyright Terry Beasley.

The initiative was well received by BA (Hons) Magazine Publishing Course Leader Lorraine Mallon, who commented on how much “authority and knowledge” students showed. “They have passion about what they’re actually learning and the industry that they want to go into.”

While the event was the first of its kind between LCC and IPC, its organiser Simon Das hoped it wouldn’t be the last. “It’s an idea we can develop to mix things up a little bit. IPC are just down the road from LCC. A lot of their senior staff trained here at what was then LCP. So, in one way, it’s re-establishing a historical link. In another, it’s about brand new knowledge and perspective-sharing between an industry giant and a group of creative, young and international people.”

Words by BA (Hons) Journalism students Corie Schwabenland and Diana Tleuliyeva.

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BA (Hons) Magazine Publishing students with IPC’s Brett Lewis. Copyright Terry Beasley.

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BA (Hons) Magazine Publishing and MA Publishing students. Copyright Terry Beasley.

Read about BA (Hons) Magazine Publishing

Read about MA Publishing

Review // Journalism Guest Panel: So You Want to Work in Magazines?

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Suzy Cox, Sally Eyden and Sinead McIntyre (l-r)

On Tuesday 18 February London College of Communication welcomed some of the leading magazine editors in the country to a wide-ranging and insightful talk on the state of the industry. First-year BA (Hons) Journalism student Sam Skinner reports.

Sally Eyden, editor of Now, deputy editor of Cosmopolitan UK, Suzy Cox, and Sinead McIntyre, acting editor of The Sun’s magazine Fabulous, discussed the demands that faced their respective titles in what has become a difficult economic climate for magazines, as well as opening up the floor for a Q&A session afterwards.

Whilst initially college friends, the three women pursued highly varied routes to their current positions, from becoming news and staff reporters as well as editing the Smash Hits website to eventual showbiz reporting, which, we were told, is how the transition into magazines works for many people.

Sally Eyden discussed the volatility of the celebrity glossy market, explaining how wavering loyalty to titles leads to unpredictability on a weekly basis. Whilst there was an assumption that the internet has decimated circulation in the magazine industry, Sally explained how digital editions of the magazine now allow in-depth analysis of readers’ habits, including where viewers have lingered on a page. This, combined with examination of the most popular pages on the magazine’s website, has led to an unforeseen level of insight into what people are interested in, though also the added pressure of how to ‘monetise’ it.

Suzy Cox expanded on this, stating that the industry was now increasingly reliant on events such as career masterclasses and award shows. She also explained how such a reactive and competitive market needs “arresting images” for its front covers, and the difficulty that comes in competing with magazines that offer cover mounts such as beauty products.

As the editor of The Sun’s magazine, Sinead noted that she has much more freedom when it comes to the cover. She explained the ins and outs of a working day, with group conferences and focus groups a day-to-day occurrence, and said that editing was only the tip of the iceberg.

Sinead also had some sage advice for aspiring PRs, saying that it was imperative that they got to the point, with Suzy adding that it always helps when they have actually read the magazine and figured out where they feel their pitch would fit in.

The Q&A session led to a frank discussion of the merits of the magazine compared to the internet. Sally stated that “spending time in front of a computer screen is associated with work”, which led to the general consensus that a magazine is more of a luxury. Sinead added that there would always be a market for “big, beautiful, glossy photos”.

Topics such as connecting with your audience were discussed, with Suzy saying that “One of the worst mistakes is thinking that the reader is you. Remember who your reader is.” Sally stressed the importance of anticipating what your competition is going to do, and that “If you can’t compete, do something completely different.” She added that people “understand their world through celebrities,” and that the reader makes an emotional connection to celebrity through stories that involve universal themes such as cheating or giving birth.

So the question on everyone’s lips: what does the future hold and how do we get involved?

“Ideas. Ideas are the lifeblood of what we do.”

Many thanks to Simon Hinde and LCC for putting on an insightful and gratefully received lecture, and to Sally Eyden, Suzy Cox and Sinead McIntyre for their time and wisdom.

Words by first-year student Sam Skinner.

Read about BA (Hons) Journalism

PGDip Design for Visual Communication alumna exhibits These New Zines in London

Ana and Renee

Copyright Ivan Petrović

A forthcoming exhibition at Five Years entitled ‘These New Zines!/Ovi Novi Zinovi! With Love from Belgrade’ presents the work of PGDip Design for Visual Communication graduate Renée O’Drobinak and her creative partner Ana Čavić, aka Ladies of the Press*.

Previewing on Friday 21 March and open Saturdays and Sundays 1-6pm until 30 March, the exhibition collates zines curated by the London-based performance and print duo during a live event in Belgrade which formed part of Renee’s diploma assessment.

The 2013 Belgrade show ‘These New Zines!/Ovi Novi Zinovi!’ saw Ladies of the Press* collaborate with five contemporary artists and artist groups based in Serbia’s capital in a five-day event based on the idea of ‘making a scene’ together, documented in an on-the-spot zine.

The show consisted of a rolling programme of events and performances from the urban DJ and VJ duo ShrinkFM and flowpro, video art by Miloš Tomić, old-school zine making with a twist from artist group Undergrad, a performance mixing dance and theory by Aneta Stojnić, Ljiljana Tasić and Dušan Broćić and a fashion design and performance art fusion by Katarina Popović and Aleksandra Lalić set to the sounds of DJ Dekadentna Kod Kuće.

LOTP the line up

Copyright Ivan Petrović

LOTP zine making

Copyright Ivan Petrović

Now the exhibition at Five Years re-stages and brings together a selection of work from the show’s archives, as well as a perfect-bound compendium of all the zines created throughout the five days showcasing the collaborating artists. The result is an illuminating and eclectic snapshot of Belgrade’s urban contemporary art scene.

These New Zines!/Ovi Novi Zinovi! With Love from Belgrade
FIVE YEARS
Unit 66, 6th Floor
Regent Studios
St. Andrews Road
London E8 4QN

Saturday 22 – Sunday 30 March 2014
Preview Friday 21 March 6-9pm
Gallery open Saturdays and Sundays 1-6pm

LOTP flyer

Read about PGDip Design for Visual Communication

Read about Ladies of the Press*