London College of Fashion and Clique Brands UK launched a partnership this year that allows students from the Fashion Business School access to their community of industry figureheads in fashion, beauty, wellness and business who constantly have their finger on the pulse of the fashion world’s ever-changing digital landscape. We take a look at the first step of this partnership.

A first look at the London College of Fashion x Clique Brands partnership

A first look at the London College of Fashion x Clique Brands partnership

The Clique Collective initiative comes from their UK team recognising that there is always real value in knowledge exchange and that Clique’s experts and thought-leaders can learn and be teachers at the same time alongside our students. The aim is that through a series of workshops, Clique and LCF can create a community of thinkers that stay ahead of the game and forecasters of trends. Clique told us that the partnership will develop skills, knowledge, contacts and create friendships, giving students insight into the industry ahead of graduating.

Who What Wear

Who What Wear

Senior Direction of Clique Brands UK, Hannah McGhee, took students from Executive MBA (Fashion) and MA Strategic Fashion Marketing around their Russell Square office which is the home of Who What Wear and Byrdie. Both are leading online destinations for accessible fashion and beauty content that’s completely shoppable from their site. The Fashion Marketing IRL workshop with LCF students was set-up to provide realistic and informative insight into the key functions of a fast-paced, innovative and growing digital business.

Executive MBA student Joanna Watson spoke to us following the visit to hear what she learnt from the digital marketing strategy session and life in a fast-paced online environment. She told us:

A great end to the Executive (MBA) to meet Hannah McGhee, Senior Director at Clique Brands UK, and gather advice on how to stay level-headed in a high-speed industry keeping up with consumers tastes in real time. It led to an interesting discussion of how a young global company manages the cultural divide and a millennial workforce who expect a different type of leadership in more flat organisations. And, it was a timely reminder just as the Executive (MBA) ended how much the industry has changed, the traditional silos of marketing, publishing and brand creation have all been disrupted by data science.

Alumni can connect with LCF in the following ways: