Want £50,000 investment into your business idea and one-to-one mentoring from ASOS industry experts on everything from supply chain to pricing your pieces? Then Fashion Discovery might be for you.

After successfully launching last year, ASOS Fashion Discovery is now entering its second year of searching for brands with huge potential. The competition is open to UK labels only and acts as a great opportunity for current students or graduates working on their own labels and projects.

The lucky winners will have their brand stocked on ASOS for at least two seasons whilst the mentoring and building processes look for new areas of growth. There will also be a People’s Pick prize, voted for by the public – the winner of this competition will have their brand stocked for one season. Last year’s winners were Hanger and Elissa Poppy.

The panel judging this year’s competition include includes Susanna Lau, Susie Bubble founder, Nich Beighton, CEO at ASOS, Gemma Shiel, Lazy Oaf founder, Katie Baron, Journalist and creative consultant at Stylus, and Jo Hunt, Head of womenswear buying at ASOS.

Applications close on 30 October.

Alumni can connect with LCF in the following ways: