Each week LCF News brings you a round up of the most interesting stories impacting the fashion industry.

The week in fashion logo image

Ugg life…

UGG, fashion’s guilty pleasure has announced an 8 piece collaboration with designer Jeremy Scott. The initial shots show boots with over the top embroidery, jewels and Scott’s signature flames. Certainly not for the faint of heart.  Refinery 29 reports on the collaboration.

Forever stealing ideas?…

American fast fashion brand Forever 21 is facing a legal battle after Gucci filed a lawsuit claiming they were infringing their trademark blue-red-blue and green-red-green striped webbing. Forever 21 responded claiming that colours should not be trademarked but anyone looking at the garments in question can see the direct influence of the Gucci originals. Forever 21 is no stranger to lawsuits with Adidas, Puma, DvF, Mara Hoffman and Anna Sui all previously taking action against the brand. Read BoF’s report. 

Yasmin’s next move…

Brand expert, fashion consultant and street style favourite Yasmin Sewell has joined FarFetch in the newly created role of vice president of style and creative. The appointment comes two months after the announcement that Farfetch would absorb Conde Nast’s Style.com. Read Vogue’s take. 

Shazam but for fashion…

Want to know where someone got their jacket but too shy to ask? ASOS‘ visual search tool is here to help. Launched as part of the brand’s native app the search tool allows you to upload an image and using  artificial intelligence and big data ASOS will show similar matches. The aim is to inspire users and allow them to discover more of the brand’s 85,000 products. Read about it on Fashion & Mash.

Instagramable art…

The BoF this week reported a surprising trend arisen directly from Instagram – the wall mural. Our desire to ‘gram has driven designers to look for ever more impressive ways to gain those social impressions and wall murals are seen as an effective way to create impact, brighten days and support the arts. From Paul Smith and the Pride rainbow on his usually pink Melrose store to Gucci‘s SoHo ‘art wall’ (featuring the work of LCF alum Coco Capitan) designers are creating content that is ‘part advert, part art’.

For more industry insight follow @LCFLondon.