Award-winning designer and fashion entrepreneur Samata Angel shared her experiences of establishing herself in the creative world of fashion and the motivations behind her new book, The Fashion Designer’s Resource Book.
Currently working on Red Carpet, Green Dress with Vivienne Westwood and Suzy Amis Cameron (a competition which she won herself in 2011) Samata has appeared in Vogue and InStyle with her award winning designs.
In an intimate talk Samata talked students through her journey which began studying Business Finance and Economics in London. Samata emphasised the importance of creativity and passion as well as a good understanding of the business aspects of the Industry. Her book is a useful tool and educates on areas such as PR and branding.
It is always so enjoyable interacting with the students at London College of Fashion. Sharing some of the steps through my journey and also hearing about the challenges being faced by up and coming designers. The book, The Fashion Designer’s Resource Book, was also so well received which is exciting because I wrote it for anyone who has questions about the fashion industry and wants to know more.