Musician and DJ, Mr Hudson has joined London College of Fashion’s global debate on menswear, starring in a new film to emphasise the importance of style to men.

Known for his collaborations with international pop stars such as Kanye West, Jay-Z, NDubz, Tinie Tempah and Dizzee Rascal, Mr Hudson is at the forefront of Britain’s pop music scene. He is also noted in the world of fashion for his high sense of style. In his film for London College of Fashion’s LCF Men campaign, he gives away his key fashion tip:

“don’t focus on looking good, just focus on not looking bad.”

Mr Hudson’s film is the fifth in the LCF Men series, with seven films in all published throughout January. The campaign follows the success of London College of Fashion’s first ever standalone menswear show, during London Collections: Men in June 2012.