The show’s newest section, Body, will feature work from LCF students on both the catwalk and in a static installation, showcased alongside directional designer lingerie, shapewear and loungewear brands.
Paul McNicoll, Dean of the School of Design & Technology at London College of Fashion, University of the Arts London commented:
London College of Fashion is proud to announce that it will be taking part in Pure London this season. The BA (Hons) Fashion Contour is one of a group of fashion product courses offered at LCF which are designed and delivered to provide the industry with the country’s most talented graduates. With over 12,000 UK and international fashion buyers expected at Pure London this will be the perfect opportunity for fashion insiders to pick up fresh talent for placements, work experience and graduate jobs plus an all-important insight into future trends and concepts for the intimates industry.
With more than 1,000 brands on display at February’s Pure London, UK and international buyers can source and place orders for A/W13 collections within womenswear, footwear, accessories and young fashion as well as in new sections Body and Junior.