Today, Friday 5th October is Jeans for Genes day and London College of Fashion is proud to announce that for the fifth year running we have collaborated with this fantastic charity to design an iconic fashion T-Shirt to promote Jean for Genes day.
The winning design by second year BA (Hons) Fashion Illustration student Bradley Harper was unveiled in June this year and was chosen as the winner by a high profile panel of industry including Nick Ede, Colleen Rooney, Marks and Spencer Trading Director Annette Brown, Actress and Style Icon Jaime Winstone, , Owner and Designer at Monkee Jeans, Phil Wildbore and Denim devotee & owner of Donna Ida Boutiques, Donna Thornton.
Speaking after his design was unveiled Bradley said:
I’ve always been interested in fashion and been able to draw for as long as I can remember so the mixture of the two seems like the perfect option for me. I wanted to enter the competition because I think that Jeans for Genes Day raises money for an amazing cause and I was so excited to get involved. The inspiration for my winning design was taken from the fashion trends around this season, which is floral and feminine. Winning the competition has boosted my confidence and made me want to work even harder!
Jeans for Genes raises money for the care of children with genetic disorders, research into the causes of their conditions and potential treatments and this is the fifth year which we have collaborated with the charity. Bradley’s T-shirt design was so popular that it actually sold out well before Jeans for Genes day!