Last year Sony Xperia (formerly Sony Ericsson) collaborated with LCF to prove that technology can be fashion friendly. Students were tasked with designing a fashion-forward wrist strap that is both functional and makes an eye-catching statement. Meet the SmartWatch Project winners through these videos and find out about the concepts behind their designs. Claire Monique Scanlon’s jacket and wrist band was designed for fashion bloggers to use at live events.
Dominique Taylor’s dress and jewellery accessory was designed for clubbers to keep in touch while on the go.