LCF is proud to announce LCFM, a brand new initiative showcasing new collections from emerging menswear designers, all of whom are LCF alumni with expanding businesses. LCFM, which sits alongside London Collections: Men, the first showcase of its kind in London to celebrate emerging and established menswear brands, presents Asger Juel Larsen, Matteo Molinari, Domingo Rodriguez and Oliver Ruuger showing their S/S 2013 collections to buyers and press for the first time. Through LCFM, LCF is setting the bar for supporting and nurturing British trained designers who represent the future of menswear. Professor Frances Corner OBE, Head of LCF said,

LCFM marks an exciting new phase for LCF. We know that our menswear alumni are amongst the best in the world, we also know the financial climate is making it even tougher for emerging designers to break into the fashion industry; which is why London Collections provides us with the perfect opportunity to present these inspiring young designers to the world stage and help propel them and their fledging businesses to even greater success.

Reflecting LCF’s rich heritage and focus on the future of fashion, the event will showcase menswear in the broadest sense and will incorporate a static installation of work by Oliver Ruuger – whose luxury accessories push the boundaries between product and sculpture. The LCFM catwalk, which is being styled by i-D Fashion Editor Elgar Johnson, is taking place at the Royal Society of Arts on Friday 15 June 2012. Time TBC. After the show press and buyers will have the unique opportunity to see all collections at numbernine, the Menswear Showroom at the heart of Carnaby Street.

• www.lcfm.co.uk
• Twitter #LCFM @LCFLondon
• London Collections: Men
• MA Fashion Design Technology: Menswear
• MA Fashion Artefact