Mirroring the project last year, students across four first-year foundation degree courses were briefed and mentored by the John Lewis buying and merchandising teams, to devise and create capsule menswear collections.
The entries had to encompass design, marketing, visual merchandising, as well as buying and merchandising elements. Students were judged by John Lewis on the final day of the project which culminated in the winners announcement that evening at the Blueprint student bar, High Holborn.
Keep your eyes out on this blog for updates from the winning team, including opportunities to buy the inspiring menswear designs!
The courses involved were :
- FdA Fashion Buying and Merchandising
- FdA Fashion Design and Marketing
- FdA Fashion Retail Branding and Visual Merchandising
- FdA Fashion Marketing and Promotion
- Images taken by Lora Hodridge a BA (Hons) Fashion Photography student
- Read more about the 2010 John Lewis project












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