LCF students are invited to take part in an exciting collaboration with Hyundai Motors UK; that will result in a selection of LCF student creativity and innovation being driven around London during the Undergraduate Show Season 2014.
Project Briefing: Tuesday 29th April JPS RHS East 6.30pm
Pre Registration: All interested students must attend the scheduled briefing and pre register using the following link: http://lcfhyundaifashionedfuelcell.eventbrite.co.uk
Hyundai’s ix35 Fuel Cell, the world’s first full production fuel cell car is due to arrive in the UK shortly and will play a key role in London’s Hydrogen Network Expansion project.
This co curricular project is open to all students, all courses and all year groups from across the college working independently or collaboratively thus providing you with the opportunity to adopt a trans-disciplinary approach where appropriate.
You will be commissioned to design a visually innovative 2D visual campaign that articulates the identified campaign message. Through a selection process, identified student campaigns will be converted into high quality, digitally printed vinyl that will be applied to the 10 x Hyundai ix35 cars as a 3D Car wrap.
Your visual campaign must include an agreed Hyundai and LCF communications strategy, including branding, social media, and brand straplines. The project is designed to engage audience and community participation through the potential of social media, enhancing existing marketing and promotional activities in the run up to the Undergraduate Show Season 2014.
A full project brief including the required campaign message, project specifications, project timeline and submission details and selection process will be published at the briefing on Tuesday 29th April 2014 JPS RHS 134 6.30pm
If you wish to participate in this project you must attend the scheduled briefing and pre register your interest and attendance using the following link: http://lcfhyundaifashionedfuelcell.eventbrite.co.uk