Hyundai x LCF – Project Briefing

hyundai
LCF students are invited to take part in an exciting collaboration with Hyundai Motors UK; that will result in a selection of LCF student creativity and innovation being driven around London during the Undergraduate Show Season 2014.  

Project Briefing: Tuesday 29th April JPS RHS East 6.30pm

Pre Registration: All interested students must attend the scheduled briefing and pre register using the following link: http://lcfhyundaifashionedfuelcell.eventbrite.co.uk

Hyundai’s ix35 Fuel Cell, the world’s first full production fuel cell car is due to arrive in the UK shortly and will play a key role in London’s Hydrogen Network Expansion project.

This co curricular project is open to all students, all courses and all year groups from across the college working independently or collaboratively thus providing you with the opportunity to adopt a trans-disciplinary approach where appropriate.

You will be commissioned to design a visually innovative 2D visual campaign that articulates the identified campaign message. Through a selection process, identified student campaigns will be converted into high quality, digitally printed vinyl that will be applied to the 10 x Hyundai ix35 cars as a 3D Car wrap.

Your visual campaign must include an agreed Hyundai and LCF communications strategy, including branding, social media, and brand straplines. The project is designed to engage audience and community participation through the potential of social media, enhancing existing marketing and promotional activities in the run up to the Undergraduate Show Season 2014.

A full project brief including the required campaign message, project specifications, project timeline and submission details and selection process will be published at the briefing on Tuesday 29th April 2014 JPS RHS 134 6.30pm

If you wish to participate in this project you must attend the scheduled briefing and pre register your interest and attendance using the following link: http://lcfhyundaifashionedfuelcell.eventbrite.co.uk

The tweet chat round-up: Why fashion matters to society

Yesterday a whole host of fashion thinkers joined @LCFLondon and Head of College Professor Frances Corner@FCorner – to discuss why fashion matters to society.

On the occasion of the launch of Frances’ new book, Why Fashion Matters, LCF are hosting three tweet chats to discover more about why fashion really does matter.

Tweet chat number two covered diverse ground again, with thoughts from designers, campaigners, bloggers, academics and students shedding light on the central question: Why does fashion matter to society?

Lots of conversation was generated around how our relationship with fashion reflects our relationships with one another and the problems society faces. Tweeters considered sustainability and waste…

…And also topics which touch upon the Fashion Revolution Day campaign; worker’s rights and our role as consumers and citizens:

Tweeters considered how a diverse society should be represented by diverse fashion images, and whether this was being achieved. This led to thoughts about London as a diverse place with a great range of fashion styles:

Conversations also centred on how fashion is making an impact on different communities across the world, how the fashion media is changing and what this says about our contemporary society, and what qualities a creative graduate should have to contribute to our society. Thank you to all of those who contributed to the conversation and made it so lively and revealing!

One night only: LCF PROTEST14

LCFprotest2014

Inspired by Fashion Revolution Day, London College of Fashion and the Centre for Sustainable Fashion are pleased to present the results of the PROTEST14 design project through the eyes of photographer Riccardo Raspa. Come and join in the debate and view these wonderful photographs on Thursday 24th April from 7pm.

No need to RSVP – this event is free!

Location: White Rabbit Studios, 71-473 The Arches, Dereham Place, Shoreditch, London, EC2A 3HJ

Join in on Twitter  -

#LCFPROTEST14
#insideout

Working for a fairer fashion industry after the Rana Plaza disaster

A new agreement after the Rana Plaza building collapse

A new agreement after the Rana Plaza building collapse

On the anniversary of the Rana Plaza Factory collapse, which caused the death of some 1130+ people and injured many more, a global campaign, Fashion Revolution Day, will ask for changes to the way we produce our clothes.

LCF News caught up with alumna Tatiana Delaney (MA History and Culture of Fashion 2013), who is working for The Bangladesh Accord Foundation, which is driving through essential legislation to help prevent the kinds of disasters the world witnessed on 24 April 2013.

In her role as Head of Account Management for the foundation, Tatiana explained what the Accord is about:

“The Accord on Fire and Building Safety is a ground-breaking, independent agreement designed to make all garment factories in Bangladesh safe workplaces.

It includes the largest program of independent safety inspections that has ever been undertaken by private organisations in global supply chains, and will make sure the results of these inspections are reported publicly and transparently.”

Brands and retailers who sign up to the accord make promises to commit to carrying out repairs that are necessary in the factories and ensuring that the workers are paid a salary. The agreement also emphasises worker participation through training programmes and health and safety committees.

So far 150 clothing businesses have signed the accord – a step forward in demanding a safer, fairer fashion industry!

Jean Paul Gaultier visits London College of Fashion

Jean Paul Gaultier made a guest appearance at LCF last week, just before the opening of an exhibition of the iconic designer’s graphic works.

The designer had a look around the exhibition, reflecting on the designs he had created for invitations and ad campaigns over the past  thirty years.

Gaultier added his own flourish to the exhibition by signing the Fashion Space Gallery‘s wall with a message for LCF and its students. A fitting addition to an exhibition which showcases decades of the designer’s signature vision!

The tweet chat round-up: Why does fashion matter to the individual?

This month, Head of LCF Professor Frances Corner OBE has launched a new book, Why Fashion Matters. To celebrate, LCF has been asking fashion thinkers everywhere to talk to us about why fashion matters to them.

The first of the three tweet chats happened yesterday, and things quickly took off with questions, opinions and passionate responses flying onto the hashtag: #whyfashionmatters. So, why does fashion matter to the individual?

Conversations centred on how we express our inner self through the exterior clothes we wear, and how we can subvert people’s expectations by choosing to create our own style:

Tweeters also considered how we tell our personal story through our clothes – not just by choosing to wear them, but also in how they are crafted and where they come from:

The conversation turned to a tricky question – is fashion about showing your allegiance to a group, or is it about standing out from the crowd? This threw up all kinds of ethical dilemmas:

Tweeters also discussed their style icons, fashion and ageing, and how fashion can celebrate diversity. A massive thank you to all the passionate and insightful tweeters who joined LCF and Frances Corner yesterday.

Open Now – Jean Paul Gaultier: Be My Guest

 

Jean Paul Gaultier: Be My Guest is now open at LCF’s Fashion Space Gallery, bringing together the fashion designer’s graphic design work for the first time.

Dating from the early 1980s to the present day, pieces include, the couturier’s unique designs for invitations to haute couture and prêt-à-porter, as well as his iconic advertising campaigns. Be My Guest reflects how Gaultier has shaped his image and translated his visionary catwalk collections into these graphic works.

The exhibition comes alongside The Barbican Art Gallery’s retrospective of the designer, The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk.

  •  Photography: Katy Davies

Executive MBA students visit Holition

Students from LCF’s Executive MBA course embarked upon another successful industry site visit last week, gaining access to award winning augmented reality solutions company, Holition.

The students were shown into a room within Holition’s studio and demo lab in Holborn, where they listened to the expertise of CEO, Jonathan Chippindale, before engaging first hand with the technology the company has developed.

Jonathan started with an app demonstration that the company is currently working on for the L’Oreal group – one that allows consumers to ‘test’ out lipsticks and other make-up digitally.

 “Brands say that technology is an enabler to get a conversation going with the customer,”

Jonathan noted, later adding that a similar project Holition worked on with watch company, Tissot, resulted in an 84% sales increase for the brand.

Holition are selective over the brands they work with, opting for the luxury market. At Louis Vuitton, Jonathan and his team implemented the store’s first digital installation, which allows customers to select gift ideas, as well as learning about the history of the brand.

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Executive MBA students hear from Protein Agency

Jo Jackson from Protein Consultancy speaks to the Executive MBA students

Jo Jackson from Protein Consultancy speaks to the Executive MBA students

At the Hospital Club, students on LCF’s Executive MBA course received an industry talk from Jo Jackson, MD of the creative agency Protein and Practitioner in Residence for the School of Management and Science. Jo’s talk was part of the Executive MBA’s Strategic Branding and Marketing Management unit. Jo provided a talk balancing theory and case studies in order to keep the students in touch with, and aware of, what is currently happening within the fashion market.

Jo spoke about how brands have had to adapt the way they reach new, young consumers:

“People aren’t receiving advertisements in the same way they did before; it’s much more about the consumer being able to engage with the brand; Millennial’s don’t react to traditional banner displays, or advertorial content in magazines, they engage much more with the 24 hour ‘conversations’ they are able to have on social media platforms such as Twitter, blogs and Instagram.”

Jo suggested that brands engaging with creative agencies for social media presence is a new approach for  brands.

Afterwards, one of the students explained:

“This unit is really, really interesting but there’s so much to take in, however, having everything explained by industry experts means that we get an in depth understanding of the way the fashion world works.”

Fashion Innovation Agency launches at RADA

The Fashion Innovation Agency, which forms part of LCF’s Business and Innovation offering launched last night at the Royal Academy of Dramatic Art (RADA).

The FIA focuses on collaboration – connecting brands with unrivalled access to unique talent in fashion, the arts and popular culture. One of the agency’s huge success stories includes the world’s first interactive skirt, designed by Fyodor Golan, in collaboration with Nokia and Kin.

The evening began with Wendy Malem, Director of the Centre for Fashion Enterprise, introducing the FIA.

“We started thinking about the business model we already had [at the CFE] and how we could help and support designers – not only monetising their business, but also in terms of collaboration,” Wendy explained. It was this thought process that sparked off the idea for the FIA.

The FIA’s Head, Matthew Drinkwater, talked about the importance of collaboration, both for the young designers coming out of college, and the businesses they are partnered with.

“There is an expectation from consumers for newness; collaboration enables this expectation by creating an exciting new product,”

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Fashion can be so much more says the Craft of Use project

Craft of Use exhibition at LCF featuring photography by Kerry Dean. Model: Jean Woods.

Craft of Use exhibition at LCF featuring photography by Kerry Dean. Centre model: Jean Woods.

Conversations on alternative forms of fashion have flowed from the success of Craft of Use hosted by LCF and the Centre for Sustainable Fashion, and led by researcher Kate Fletcher.

The event, which saw artists, academics and fashion designers come together to discuss fashion beyond consumerism, generated lively thoughts and stories online and on site.

As Kate writes,

“Fashion is seen as the poster child of consumerism, but it can be so much more.”

Pattern Cutting students create ethical fashion with Sue Ryder

First year FdA Designer Pattern Cutter students (now BA (Hons) Fashion Pattern Cutting) have kicked off an industry collaboration with the charity Sue Ryder.

With a brief set by the charity which asks the student to recycle and upcycle in order to create innovative fashion pieces, the students were guided by ethical fashion entrepreneur Nin Castle.

Nin is founder of ethical fashion label, Good One, which specialises in upcycling to create cutting edge design.

Working with Sue Ryder and Nin, the students have begun experimenting with second hand garments from the charity, which sells second hand clothing in its fundraising stores across the UK. The project is called ‘Saved’.

Michelle Watton , Business Development Co-ordinator at Sue Ryder, spoke about her excitement at working with the LCF students on ‘Saved’, adding:

“Nin’s experience of using recycled textiles whilst still creating excellently designed clothes clearly inspired the students.”

The project will continue over the summer term with students realising their upcycled designs.