Pentland Visitors’ Pass
On the 14th of November the BA (Hons) Cordwainers Footwear and BA (Hons) Fashion Sportswear students took a trip to The Pentland Group whose brands such as Berghaus, Boxfresh, Brasher, Butterfly Twist, Canterbury, Ellesse, Hunter, KangaROOS, Kickers, Lacoste Chaussures, Mitre, Prostar, Red or Dead, Speedo and Ted Baker Footwear.
BA (Hons) Cordwainers Footwear student Flower Perdew tells LCF News about the day.
The outside patio behind the reception at Pentland.
The trip involved speakers from a number of the brands sharing their experience with the students. The first was Design Manager for Lacoste, Paul Bodill. He has worked in the industry for some time, but wanted us to know that he didn’t start off wanting to design shoes; He graduated from university with a degree in printing.
In fact most of the speakers studied something completely different to what they ended up doing for their career. He said his proudest moment was collaborating with Usain Bolt, “The worlds fastest man”, for Puma. One of the most important things he said in his presentation was, in my opinion, to ‘build good relationships and have good communication.’ With those two things you should be able to do anything.
BA (Hons) Footwear students looking at some of Rachel Kelly’s work for Ted Baker Footwear A/W 2014 collection.
Rachel Kelly, the Senior Designer at Ted Baker Footwear, spoke about how design is effectively telling a story through your research, mood and colour boards, consumer studies, and design development, which will eventually end with your final line up and designs. Rachel emphasised the importance of understanding your consumer, also stating that it is better to have an opinion that isn’t necessarily correct than to not have one at all. It is more important to stand out than to blend in.
The sign upon entering Pentland.
Not only did we find out a lot of factual information on our trip, we were also offered some very valuable advice. The Creative Director of Pentland, Gareth Davies told us, not to be afraid of failure:
“Go after every opportunity and to make things happen!”
Duncan Kelly, the Graphic Designer from Mitre Prostar said:
“Get out of your comfort zone, and be yourself because everyone else is already taken.”
Charlotte Web the Product Manager for Red or Dead stressed that:
“You are good enough, so stay positive. If an idea is always on your mind it’s worth looking in to.”
BA (Hons) Footwear student Victoria Andre walking to the auditorium.
This trip to Pentland was one of the most valuable trips we as students, could have taken. According to BA Footwear student Victoria Andre:
“The trip was really enlightening in that we got to see how high street and non-luxury brands work and what jobs are actually out there.”
Personally I found the trip really informative and inspiring, I adored every speaker and felt that they had such a genuine quality about them. I learned a lot from each of them, how to further push the quality of my work. It really was a wonderful experience.