Sixty Graphics students had a fantastic day at The Modern Magazine conference on 16th October the Platform Theatre.
Students greeted the 200 top editorial designers who had flown in from New York, Barcelona and Venice. Graphics students assisted Jeremy Leslie’s team backstage and later hosted an after-party in the Graphics Studios with drinks generously supplied by Monocle magazine.
Students chatted with the speakers Simon Esterson, Katie Krause, Patrick Waterhouse and Richard Turley at the drinks event courtesy of Monocle. Fashion Communication and Promotion students cornered Paul Barnes and declared he was their favorite speaker of the day. BA Graphic Design students curated a mini exhibition of their own modern magazines designed for both print and iPad, and this project formed part of the Graphics party, which continued into the evening.
CSM Graphics has a close connection with the editorial world as senior lecturer Cath Caldwell (ex-AD of Elle) is a co-founder of Editorial Designers Organisation: formed with Jeremy Leslie, Paul Harpin, Mark Porter, Simon Esterson among others back in 2007. CSM Graphics were proud to be backing the day. Student Jetmire Dvorani blogged “I was delighted to be part of it. All in all the conference was a success and a real eye opener for me.”
Lecturer Catherine Dixon tweeted. “Historical gems packed into @PauloBarnesitalk proving value of archives to design now – Brodovitch designed a typeface!”
About the conference: Jeremy Leslie is London’s magazine champion, famed for his MagCulture.com site and passion for independent magazines. His new book The Modern Magazine was the peg for the one-day conference and was brought to life in two lively panel discussions and by the diverse speakers who each addressed their own new ‘golden age’ of magazines. Leslie started off with ‘We don’t need to have that print-versus-digital debate, let’s celebrate instead this new golden age of making magazines.’
The stellar line-up included Justine Picardie editor of Harper’s Bazaar. She impressed upon all “The conversations between books and magazines is a very natural one”. Her theme of conversations with readers, her sister and her advertisers continued through the day. On women’s magazines and their readers, she mused, “Let us have those conversations about art and literature. There IS an audience out there willing to respond to our most creative ideas”.
From the fashion brands’ perspective Picardie spoke about London being a city in particularly good health. “London is the storefront of the world. People are looking at what is coming out of London creatively and who is coming out of Central Saint Martins.” She spoke about collaborations with artists like Martin Creed, Tracy Emin and Gary Hume. “Creative things emerge from tensions. Sometimes clashes produce something extraordinary”. Editor Picardie gave much credit to her Art Director Marissa Bourke for creating beautiful images and pages continuing to create a modern Harper’s Bazaar. The presence of so many female speakers was noted and they gave good balance to panels and depth to debate.
The ebullient Tyler Brule from the global publishing phenomenon Monocle spoke refreshingly about “It was just a series of accidents that formed Monocle 17 years ago”. While busy opening offices all over the globe, Brule returned to his love of broadcast in Monocle 24. “Radio is all about engaging with listeners.” In response to a question about finding out what the readers wanted, he revealed “We use the consultancy of common sense.” Brule gave out prizes to the best questions from the audience, (possibly the most generous guest speaker).
Richard Turley thrilled all with his quips on creating provocative layouts to surprise and challenge the business reader of Bloomberg Business Week. His pull-quotes made from Dynamo tape cut through layouts and made columns of text look fresh. An obsession to detail is matched by his dedicated team in New York and was an inspiration for the 60 students in the audience, who quizzed him about his dislike for a certain shoe at the after-party. A sense of rigour and humour pervaded his quirky talk and he got the most laughs after Patrick Waterhouse from Colors magazine, who was hard to beat with his own bizarre take of the visual world of the obsessive themed issue.