In an article about the state of branding design Simon Manchipp talks about the radical and progressive solutions he has seen from CSM Graphic Design students to the quest for new brands to connect with customers.
Simon is co-founder of Someone, Executive Committee Member of D&AD and external assessor on the BA Graphic Design Degree Course. On the D&AD website he is quoted:
“As a visiting external assessor of the Advertising & Design sides of Central St Martins I’m seeing some amazing students creating radical and progressive solutions for brands. They are fearlessly developing new ways for old brands to re-connect and re-invent with customers. In a single presentation I saw copywriting, strategy, animation, graphic design, typography and sound design. The new breed are not designers. They are commercial artists.”
The full article, can be found on the D&AD website
Simon’s colleague at Someone, David Law recently took time to advise students about the transition from final year to getting hired. David appeared at a portfolio event, organisied by the students. CSM Graphics are proud to have external partners like Someone engaging wuth undergraduates and providing a real source of support and encouragement.