In a competition curated by Futurecity, ten recent BA (Hons) Graphic Design graduates from CSM were selected to develop artwork proposals that would celebrate the character of both Central Saint Martins and Foyles, exploring the status of the two institutions as cultural icons and bringing their heritage to life for this large-scale temporary artwork.
Rebcca Hendin’s playful illustration was selected by a panel of judges from Futurecity, Foyles and Saint Martins Lofts and unveiled earlier this month.
Measuring 29m-long, 8.5m-high, the ‘beautifully busy and surreal’ collaged image drapes the side of the new bookshop and brings a splash of colour and interest to the area. Commenting on her work, Rebecca says, ‘I decided to create a surreal London cityscape, composed of London-like buildings and including a smattering of its landmarks, as well as flowers, oversized animals, trees, musical instruments, vehicles, teacups, bottles, ships, the river, the Underground, and more.’
Oh, did we mention it has just been featured in DesignWeek? Another successful Graduate consultancy project with BA (Hons) Graphic Design.