Tracey Wong graduated from BA Womenswear in 2011 and was selected to work on this exciting brief for fast fashion brand, OVS, under the watchful eye of her mentor, luxury fashion designer and CSM graduate Matthew Williamson.
The leading Italian brand is launching a new initiative – #Fashion For Young Generations which sees the company working with leading fashion schools around the world to provide a platform for young emerging international talent. Tracey Wong is the first designer to launch a capsule collection under the new initiative with the launch of 17 ready to wear pieces on 20 April.
For her mini collection Tracey focused on silhouette proportions and intelligent design details and merged this with Matthew Williamson’s more earthy and bohemian sensibility to produce a stunning collection suitable for the young clients that F4YG will appeal to. To communicate the partnering with CSM with this project OVS and creative ad agency WRG chose to shoot the collection here at CSM, with a giant Alice in Wonderland-esque girl crawling through the college dressed in an outfit chosen by Matthew and Tracey.
Graduate consultancy projects offer a unique opportunity for recent CSM graduates to work with some of the worlds leading arts and design companies. Tracey commented in a recent Press Conference here at CSM that ‘as a recent graduate at the start of my career it was a great honour to be selected by Matthew Williamson and Central Saint Martins for this exclusive collaboration with F4YG.’ We can’t argue with that!
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