Project Lead for Design for Europe at the Design Council
MA (Hons) Enterprise and Management of Creative Arts, London College of Communication (LCC), 2008
PeiChin Tay studied MA Enterprise and Management of Creative Arts at LCC, graduating with distinction in 2008. PeiChin presently is the Project Lead for Design for Europe (the European Design Innovation Platform) at the Design Council. Design for Europe, a project that is co-financed by the European Commission at €3.8m, aims to increase the use of design for innovation and growth across Europe, targeting business people, public servants and policymakers.
We visited PeiChin at Design Council to catch up with her and find out more about her role and what she has been up to after graduation. Here PeiChin tells us about her career, how UAL helped her to get where she is today and design that goes beyond aesthetics, improving lives and making things better…